Don't know how to use Facebook's live streaming video in your marketing? From BMW to Starbucks, Nestle and Doritos, brands were eager to share In December of , Facebook began testing live streaming on profiles in select cities.
The catch, though, is that those users must have a channel enabled for advertising-share revenue.
The question remains, though:. Why such a slow roll-out when the platform is already 2 years behind the other major live stream players?
It would seem that YouTube wants to push for more higher quality content than the average user is publishing on Facebook and Periscope right now. That means fewer selfie-style videos and late-night jam sessions in a dorm room in exchange for more breaking news and real-time events from quality broadcasters.
Click To Tweet. The most obvious answer, however, seems to be money. YouTube currently offers a hefty cut of ad profit to high-quality publishers, and it will continue that with live stream video as well. As stated, channels must have advertising-share activated to be included in the live stream rollout.
Plus, YouTube is still the leader in video content how to share live stream on facebook the recent rise of Facebook, so it has a cushion to make sure the video being streamed is in line with what the company and its advertisers would like to see published.
YouTube is betting that quality will trump quantity in the live stream race, especially when it comes to ad revenue. Casual viewers will consume video on Facebook while the big YouTube publishers will stick to YouTube because their audiences are there. As with any YouTube video, a publisher can enable or disable comments. They appear as chat bubble overlays, much like Periscope.
YouTube has also stated that lkve will slow down the rate at which the comments come in, especially for more popular publishers how to share live stream on facebook that creators can respond to them more easily.
Doing this, as YouTube explains, will help the quality of the stream sare well:. Who can see my Live videos? As with any other post, you control who sees your Live videos. Choose your audience before you go Live by tapping the privacy setting and selecting the audience you want.
Immediately after you finish your Live video, you'll have the option to delete it from your Facebook timeline.
You can also go back to your profile anytime to delete any of your older Live videos, just as you would delete any other post. The audience you select for your privacy settings also determines who can comment on your Live video.
The audience you select for your privacy settings also determines who can leave a reaction on your Live video. You can delete any comments left during and after your Live video.
You can edit some of the metadata of the video and change the thumbnail. Click on the date stamp which also acts as a permalink that you can use for sharingclick on Srreamand select Edit This Video. You can change the thumbnail, add or change the location and date, provide a longer description, and select a category.
Facebook added two new metrics for live videos.
The Audience Retention metric could assist your plans for the length of future videos. Given the attention that Facebook Live is getting, there should be future releases of analytics that provide even more data about the interests and demographics of viewers.
Experiment with your next live video.
Try a different day of the week or time, modify your approach, and perhaps add a second person on camera. The great thing about video is that there are so many ways to approach it.
Twitter, Snapchat, and now Facebook have all realized the effectiveness of live video. Facebook is putting a huge emphasis on live video, and they offer the biggest audience.
Social media marketers who invest now in live video are essentially partnering with Facebook and stand to see significant long-term gains in their social marketing. What om you think? Have you used Facebook Live video? What tips can you share? Please share your thoughts and plans in the comments below!
Get this free report and never miss another great article from Social Media Examiner. Skip to primary navigation Skip to content Skip to primary sidebar Skip to footer Share. Wondering how to get the most out of your Facebook Live broadcast?
This setting seems to default to whatever audience you selected for your last post, so make sure to check it before you begin streaming. You can also write a description for your how to share live stream on facebook during this shre phase.
Once your stream is going, other Facebook users will be able to comment on your video in real time. Facebook offers some general tips for hosting facdbook successful livestream.
During the stream, remind people to follow you so they get a notification every time you go live.
News:Apr 20, - You and your co-worker decide to get in on the action that is live . and collaborative stream, ask that your viewers to PLEASE share the.
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